Gutted: A Sympathetic Primer in Six Parts. #5 Cuteness – KoozArch
… in which columnist james taylor-foster mines that primordial wellspring of emotive reaction: cuteness. From “might delete later” selfies to the almost-painful appeal of baby animals, the fetish for cuteness crosses ages and cultures, spawning whole worlds of branding and merchandise opportunity: what forces lie behind this often dismissed category?
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