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Post Date
2016-11-15 06:25:22 GMT

Link
http://y2kaestheticinstitute.tumblr.com/post/153205495939/sartorsum-from-so-en-january-1999-punch-the

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<p><a class="tumblr_blog" href="http://sartorsum.tumblr.com/post/120303082762">sartorsum</a>:</p>
<blockquote>
<p>From So En January 1999<b><br/><br/>Punch the Minimalism!! – Get out of the Minimal Mode Part 003: Cyber</b><br/><br/>コンピューターグラフィックスによるバーチャルな世界をファッションに投影したかのような、フューチャリスティックなテーストがポイント。白やシルバー、蛍光色などポップな色つかいとハイテック素材は欠かせない。<br/><br/><i>Computer graphics are inspiring fashion for the virtual world; futurism is “in”. White and silver with pops of fluorescent color and high tech materials are indispensable. </i><br/><br/>–<br/><br/>I was pleased to find this nice showcase a few of the brands that clothed Japan’s cyberpunk scene in the late 90′s. Masahiro Saito’s label Fötus got the most coverage here– and rightly so. As Japan’s #1 cyberpunk brand, Fötus gave British import Cyberdog a run for it’s money and was known for its intense CG digital prints and gestating fetus logo. The brand itself was founded in ‘96 and opened its first Tokyo store in ‘97, so it was still fairly young when this piece was published. <br/><br/>I guess I missed the first two installments of “Punch the Minimalism!!”, but I like that headline. Punch it! Fuck it up! Broadside minimalism with a gargantuan platform sneaker.<br/></p>
</blockquote>

<p>Piece on <i>‘cyber’</i> style fashion, with cover art by Ichiro Tanida! ❤️ (1999)</p>

Tags
so-en, magazine, cyber style, japan, 1999, futuristic, shiny synthetic clothing, techno, y2k, ichiro tanida, art, cgi, blobby, fötus clothing, masahiro saito, fashion, translucent

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