A Lesson in Advertising From Your Grandma's Deceptively Savvy "Ad Cookbooks"
Perhaps you've heard of Green Bean Casserole, the "homemade," Pyrex-bound amalgamation of canned green beans, Campbell's cream of mushroom soup, and fried onions. On Thanksgiving, 30 million homes across America serve the dish. Yet despite its status as a Midwest holiday staple, the casserole actual
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