> Intelligence is not a sustainable source of competitive advantage because the world is full of smart people, and a lot of what used to count as intelligence is now automated.
> That leaves doing something others aren’t willing to do as the top source of sustainable competitive advantage. Here are five big ones.
- The ability to learn faster than your competition
- The ability to empathize with customers more than your competition
- The ability to communicate more effectively than your competition
- The willingness to fail more than your competition
- The willingness to wait longer than your competition