From Dunne’s original brief: “Scientists are developing methods of growing meat in labs using animal cells. This area of research, called In Vitro-Cultured Meat Production raises all sorts of complex issues about the meaning of food, our relationship to animals (and nature), human values and behaviours, and even taboos. […] The purpose of the project is to explore how design can be used as a medium to draw attention to the social, cultural and ethical implications of ‘cultured meat’.”