Five guiding principles
We do not believe in a one-size-fits-all approach. There is no single ideal city. Instead, our vision for the cities of tomorrow is built around five guiding principles. Together, we believe these are the building blocks for creating cities that feel better for more people.
In short, we believe that the ideal city is:
Resourceful
A resourceful city manages to be both ecologically and economically sustainable. It is welcoming not only to human beings, but also to other sentient beings on our planet. It prioritises circular principles, meaning fully closed water, nutrition, material, and energy loops. It builds sustainably and uses waste as a resource.
Accessible
An accessible city is built for diversity, inclusion, and equality — regardless of age, ability, gender, religion, financial stability, ethnicity, sexual orientation, or political views. It ensures fair and equal access to urban amenities, employment, healthcare, education, services, business, culture, leisure, heritage, sport and nature. Finally, a truly accessible city provides affordable housing and access to home ownership, inclusive decision-making with transparent governance, and fosters community involvement and empowerment.
Shared
A shared city fosters a sense of community, collaboration, and togetherness. It is designed for social interactions through shared facilities, public spaces, co-working and living spaces, and transportation. It enables pooling intangible resources too, like skill-share, shared mobility technologies, or initiatives that encourage meaningful social connections.
Safe
Resilience to climate change, extreme weather events, and floods is imperative for the safe city. It promotes a feeling of safety by providing protection for all, with an emphasis on crime prevention and rehabilitation. Going beyond, a safe city ensures a healthy environment to live in while providing access to resources such as food, water, shelter, and care, and fosters physical and mental wellbeing through access to healthcare and green spaces.
Desirable
A desirable city is one that is a pleasure to be in. It is designed on a human scale, making everything accessible within a 15-minute walk. It is a city that encourages the playful side of humans by promoting curiosity, wonder, and discovery. It nurtures a vibrant public life, with access to culture, art, and activities, and appealing public spaces for relaxation, wellbeing, and learning.