“So I think the danger of craft is that it needs to be in second position to what it is that you’re doing. It’s seductive to put it in first position, often because what you’re doing is meaningless or worthless, or just more of the same. So you can distinguish yourself by being very, very good at it. I think you need to be willing to be naked when you do anything creatively in film or any other form, that’s really what you have to do because otherwise it’s very hard to separate it from marketing. I think that it just sort of becomes what it’s about.”
— Charlie Kaufman