Sign up
or
Log in
Are.na
Jesse Seegers
(+3)
Logo Design Tips n Tricks
Info
Tips and tricks for approaching the logo design process
2 Followers
Collaborators
Hybrid Visual Identity: Design and Application
Group
,
Visual Design Studio
Group
, and
Visual Foundation Studio
Group
This channel appears in
ID
View
Grid
Table
Logo Design Tips and Tricks
A non-exhaustive list of some techniques, tips, tricks, and rules of thumb to start out trying when designing a brand identity
Logo Design Tips and Tricks
Word Marks/Logotypes
1. Type out the name in three variations: all lowercase, ALL CAPITAL, and Title Case
See if there are any other combinations of lowercase and capital letters you could make that make sense with your word/name
Varying capitalization
letters in acronyms for monogram logoyp…
2. Try out different typefaces
Make multiple copies of your name in different capitalizations (3 or 4 word groupings) on a page and select typefaces with the character that you think best communicates the brand voice and personality.
Through this you will gain familiarity with the vibe different typefaces give off, become familiar with specific typefaces and foundries
Try out different typefaces
NeXT logo concept book, p33, Paul Rand
Wordmark
Adobe Fonts
Join Are.na to follow
Logo Design Tips n Tricks
Sign up
Explore