This Forever Puberty is the fruit of a decades-long sleight-of-hand wrought of several tech booms: nerds like media from their childhood (when media for children was mostly unregulated advertising), nerds now make the most money, βnerdβ becomes an aspirational classification based on consumption, all mass culture is now for βnerdsβ, nerds must not be bullied as they notionally were as children therefore no mass culture should be criticised.