At this moment the Web3 is mostly focused in people who have money they can invest. This elite is taking control from this, of course there are social projects developing in it too, but in the background who are taking control are the groups of power like brands, institution, whales, etc that are there only focused in making some profit.
People who have the resources to enter in this new world need to stop seeing it as an opportunity and more like a "right" to participate in it. Its their responsability to guide this technology for the people who can't participate, for social change, not just to get earnings. When you see it this way, this is not just a new trend you must in, this is battle to see how is gonna be the future of the internet.