1 – Websites are places. They provide services, they serve and frame content. Watching a video on Nowness is different from watching a video on YouTube. Buying an onigiri from a 7-11 branch is different from buying a buttered pretzel from a Bavarian bakery. There may be a digital equivalent to the Zumthorian Atmosphere.

2 – Websites are inherently public. In similar ways, architecture is by nature a public discipline. Buildings and websites are built realities. They become part of the fabric of a world that is now both physical and virtual.

3 – Websites are inhabited. They become part of society through the interactions they enable. They are homes to communities, to thoughts and approaches. Many websites are privately owned and operated, but inhabited and used by the public. As buildings, website are where we spend our lives.

4 – Websites are constructed. Relevant websites may use new materials or existing materials to new effect. They may employ new ways of construction, or cite old ways of construction. Similarly, material and construction are defining characteristics of every architectural work.

5 – Websites are cultural artifacts. Like buildings, websites foster social discourses. They do so by establishing new ways of interaction or by initiating new aesthetic discourses.

6 – Websites are constructed. Websites may use new technologies or existing technology to new effect. They may employ new ways of construction, or cite old ways of construction. Similarly, material and construction are defining characteristics of architectural work.

7 – Websites age. As buildings, some get better with age. Some decay. Others get renovated or re-purposed.

8 – Websites exist within frameworks. They negotiate contrasting requirements. Similarly, architecture deals with zoning and building regulations. Smart integration or avoidance of such requirements is a source for good and efficient design in both cases.

9 – Websites are made by individuals, by collectives or by large-scale project groups, decisively influencing their aims, design quality and building process. Similar differences exist between private construction and large-scale urban projects. There is value in each scale.

10 – Websites are prototypical. Referencing Rem Koolhaas, websites are editions of one. As architectural projects, they remain experimental and non-serial by nature.