11

The parallels I see between architecture and digital design grow every time I read an architectural journal or essay. Yet a serious difference between the culture of the two disciplines is that architects maintain – even claim – a position of powerlessness in the face of growing global inequality.

In general, but especially within geo-spatial contexts, architects are adept at articulating "wicked problems" like social inequity and environmental self-destruction. Yet among nearly all the literature I've read, rarely have I seen a response to these problems other than the problem-framing itself, with most writers concluding with the meek proposal that designers and architects "should think about these problems."

But at least architects are thinking about them (and it's clear they are). Within the deep and rich history of architecture is embedded a current of thoughtful and critical literature. With my limited knowledge, I would even propose that architecture has constantly been guided forward by a selective group of architect-thinkers who do most of the producing of said literature.

As a visible (perhaps a better term is monumental) endeavor, and because it is necessarily inclusive of new technologies, architecture has always stood as representative of progress. But as pointed out by many writers, architecture is less significant as an indicator of the times in the hypervisual urban environment, and has lost relevance with the commodification of the built environment: what Fulcrum calls "the product of some form of real estate exploitation" (introduction / p.1).
^ I need more information on this latter point. Developers and anonymous designers as constrained to specifications ultimately dictated by mortgage holding companies, financial players.

So it makes sense that architecture is in somewhat of an existential crisis right now. Technology and democratization of knowledge has mostly removed the need for architects on major development projects, so despite its history of influential and forward-thinking social projects architecture has been further restricted into the world of academia, or for practicing architects, rich peoples' homes (need better phrasing). Those who "make it out" end up working on "tactical urbanisms," or low-impact "guerilla" projects at a decidedly smaller scale than architecture's grand history.

Why talk about this? Because despite its youth as a discipline, if kept on trajectory, digital design will inevitably end up in the same place as architecture, albeit much less self-consciously. Whether you call it UX design, product design, interaction design, or something else, digital design is in its happy, ambitious youth. Digital design believes it is ready to change the world and take on challenging problems, [links], and its discourse is self-congratulatory and mostly single-minded. Yes, the world-changing potential is there, but our field yet lacks the perspective to see how design is an unwitting contributor to #capitalism problems of wealth disparity and social inequality. But we if we learn from the example of architecture, we can gain that perspective quickly, which we must do if we are not to fall prey to the same mechanisms of commodification and automation that displaced architects from a position of cultural and social influence to one in which they struggle to understand how to help.

Parallels

Digital media has done away with the very thing that created our sense of history: imperfect memory. The process of creating a historical narrative (or any story, for that matter) involves discarding an enormous amount of information. It’s like chipping away at a big block of marble until you’re left with a captivating statue. Forgetting is a feature, not a bug. It makes us feel like we’re moving forward through time, rather than standing still or running in circles. My grandmother and her ancestors knew this all too well. Artful forgetting, editing, and curation allowed them to craft narratives that helped their children understand the past and orient towards the future. The internet has undercut these time-tested practices of inter-generational knowledge transfer. It’s like an all-knowing god without any rituals of forgetting or forgiveness.

Faced with the inhuman prospect of total recall, we feel our only recourse is to turn to algorithms that help us sort through it all. But the algorithmic black boxes that power our media platforms work very differently than the memories we were born with. Our memories evolved to surface emotions, stories, and information from the past that might help us survive. We don’t have complete control over what we remember and when — there’s a subconscious system that “finds” old memories and “projects” them onto our mind’s eye.

In many ways, social media’s recommendation algorithms are an externalized version of this mysterious inner search process. But they’re not optimized to help us survive; they have a financial interest in prolonging our state of timeless confusion. Even the visual design of these platforms seems hell-bent on disorienting us: content that was published yesterday looks the exact same as content that was published a decade ago. In digital environments, there aren’t many signs of “decay” or the passage of time.

https://aaronzlewis.com/blog/2020/07/07/the-garden-of-forking-memes

Aaron Z Lewis, The Garden of Forking Me…