Kardesler Groente & Fruit 2 is a shop, opened by students of the Werkplaats Typografie*.
It is furthermore a project that started with the dissection of a fruit & vegetable store from our West-Amsterdam neighborhood;
a common place of interaction, a place of trading goods, a place of trading stories, of precious encounters and small gestures; a ubiquitous site, so centered in our daily routine, it blends in seamlessly—becoming slightly invisible.
This is an exercise in transferring and decompressing the ordinary acts that collide at Kardesler Groente & Fruit shop into the realm of the New York Art Book Fair, using and researching the context of physical markets as a stage of embedded storytelling, in creating a hyperreality as a lens pointing at the beauty and the hidden of the everyday, carried in the setting of a store.
Join us on the rooftop and let us share stories over some freshly cut fruits.
*The Werkplaats Typografie (NL) is an experimental graphic design master, a cooking school & part time restaurant, a concept, a restless, ever-changing entity and home to about 30+ souls.